კონფერენცია

∘ Nino Mamuladze ∘
ECOLOGICAL (GREEN) MARKETING AND REALITY

Summary

The socio-ethical marketing concept is based on marketing evolution. Nowadays it is evolved as ecological marketing or green marketing, but both of them are similar.

Its existence is caused by the lack of natural resources, the global environmental pollution, poor quality product and package, products that are not recyclable, using non-ecological technologies of production, destruction of natural resources and many other factors.

Ecological (green) marketing is the process, by which the needs and demand of the consumers are satisfied by the production and sale of such kind of products, which minimize negative impacts on the environment.

Key words: Socio-ethical marketing concept, ecological marketing, green marketing, eco packaging, eco manufacturing, environment care.

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	∘ Nino Mamuladze ∘ ECOLOGICAL (GREEN) MARKETING AND REALITY Summary The socio-ethical marketing concept is based on marketing evolution. Nowadays it is evolved as ecological marketing or green marketing, but both of them are similar. Its existence is caused by the lack of natural resources, the global environmental pollution, poor quality product and package, products that are not recyclable, using non-ecological technologies of production, destruction of natural resources and many other factors. Ecological (green) marketing is the process, by which the needs and demand of the consumers are satisfied by the production and sale of such kind of products, which minimize negative impacts on the environment. *Key words:* Socio-ethical marketing concept, ecological marketing, green marketing, eco packaging, eco manufacturing, environment care.